LUSH Fresh Handmade Cosmetics would like to say a big thank you to everyone on Maui who supported our cheeky, anti-packaging campaign to urge customers to buy “naked” goods.
Our brave staff, who took to the streets wearing nothing but aprons reading “Ask Me Why I’m Naked,” reported overwhelming support from customers and passersby, who were being urged to do their bit for the environment by purchasing products that are free of packaging.
Unnecessary packaging can be found in almost every retailer: loose fruit individually shrink-wrapped in supermarkets, the prolific use of plastic bags and the mountains of plastic bottles used for cosmetic products are all contributing to the growing environmental crisis. The statistics make for sobering reading: packaging contributes to 2 percent of overall greenhouse gases and plastic uses 8 percent of the world’s oil resources. With the U.S. consuming 79.6 million tons of packaging each year. The time to tackle our packaging addiction is now.
Jennifer Graybeal
New York