Brothers Josh and Jim Richardson—the owners of 808 Deli in South Kīhei—realize that.
Both have paid their dues in the hospitality industry world, most recently at Ferraro’s within the Four Seasons Resort Maui at Wailea—Josh as a restaurant manager and Jim as a chef.
These Montana-bred boys were looking to work for themselves for a change, so they opened up “their take on a family deli” in the former Annie’s Deli space about two years ago, and have been going strong ever since.
Brothers Jim and Josh Richardson own and operate 808 Deli in South Kīhei.
“We took things from here and there in our experiences, and just wanted to create a place that reflected us and served good food,” said Josh.
808 Deli nicely fills a restaurant niche in South Kīhei when it comes to finding something quick and causal, where quality fare is served at reasonable prices.
Their clientele consists mainly of returning local residents, and they have already earned a stellar reputation when it comes to their sandwiches and hospitality.
The staff works hard and aims to please. Jim (the shy, but sweet brother), Josh (the jovial and outgoing one) and a cast of friendly characters make you feel right at home, each and every time you walk in their open doors.
Chef Chad Metcalf and the brothers created a menu comprised of a fine selection of crisp salads, gourmet hot dogs, specialty sandwiches and panini—which is actually plural for “panino,” Italian for “sandwich,” just in case you were wondering.
The chicken pesto sandwich is the biggest seller, and who can resist this delightful combination of chicken breast, sun-dried tomatoes and toasted pine nuts with a pesto spread, grilled to perfection so that the provolone just oozes out. Cheesy goodness!
Sink your teeth into the Southern Squealer (Josh’s favorite). It is a layering of pulled kalua pork, Hawaiian barbecue sauce, cheddar cheese and cole slaw that won’t disappoint.
All items are served with Maui-style potato chips, or you can make substitutions such as fresh fruit, or their sinfully good homemade potato-mac salad. The deli’s homemade chicken salad is some of the best on the island as well.
You can also grab some breakfast on the way to work, or cool down with some Zia Maria’s flavorful gelato from Wailuku during a hot Kīhei afternoon.
Josh said about 90 percent of their items are homemade, with love, of course. There is not a kama‘āina discount, but who needs it when everything on the menu is available for under $8.
While you dine, feast your eyes on creative works from local artists and photographers, with rotating selections on display across the bright, emerald colored walls in 808 Deli’s cozy, laid-back atmosphere.
If you’re lucky enough to score a turn on their “Multicade” game system, you might find yourself spending an afternoon grinding on tasty sandwiches and more while ruling the universe in multiple versions of Galaga or testing your spatial relation skills at Tetris.
Located across from the beautiful Kama‘ole Beach II, 808 Deli is the perfect place to watch the sunset, grab a beach lunch or just people watch.
They have a sweet lunchbox deal—for $10 you can get a sandwich, chips, cookie, drink and a free beach cooler to tote it in—deposit required, though, for those forgetful beachgoers.
The gracious brothers feel fortunate calling Maui home, and you can often see the 808 Deli name sponsoring events around community.
“We are blessed to be operating a successful business during a tough time, and the reason we’re doing well is because of great community support,” said Josh. “We’ll do as much as we can to help out.”
In fact, the folks at 808 Deli are hoping to organize a fundraiser soon for the Kīhei Youth Center, which has seen a decrease in funding this last year.
So, what’s it like owning and running a business with your brother?
“It’s great,” said Josh. “We mess with each other sometimes, but it’s awesome working with someone who’s family and your best friend.
“Although, he did throw a pickle at me one time—but I got over it,” said Josh, with a smile.
Come with an appetite and stop by the 808 Deli, located at 2511 S. Kīhei Road near Moose McGillycuddy’s. They are open every day from 7 a.m. to 5 p.m., but will be extending their hours soon to “8-ish.”