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A Breath of Fresh Air

Expert shares a secret weapon to combat vog.

November 5, 2009
Sarah Ruppenthal

Maui resident Jim McCall, a licensed architect and LEED Accredited Professional, used to suffer when vog (caused when volcanic gases combine with sunlight, moisture and oxygen) blanketed the Valley Isle. “On heavy vog days, I felt incredibly exhausted,” he said. “I noticed that there was a definite drop in energy.”

But McCall did his homework, and discovered a Switzerland-based company with the highest quality state-of-the-art air purification systems.

He soon discovered that these were no ordinary air purifiers. “I bought some of the units for myself, and I was extremely impressed,” he said. “It really worked.”

Article Photos

Jim McCall sells state-of-the-art air purification systems.

The Swiss company, IQAir, has been a leader in air quality products for more than 40 years and was commissioned by the International Olympic Committee to supply air filters during the 2008 Summer Olympic Games in Beijing, China. “I talked to companies all over the world, and this was by far the best one,” he said.

In fact, McCall was so impressed with the units that he became the exclusive dealer for IQAir products in Hawai‘i. In 2007, he established Air Filters Hawai‘i LLC “to provide high-quality air filter and vog filters for the Hawaiian Islands.” Offering a variety of residential and commercial filters, Air Filters Hawai‘i will design and install air purification systems for large and small buildings and provide stand-alone filters for specific applications and environments. “It’s quite amazing to feel an emotional shift just by having clean air,” he said.

While vog may be a significant concern for many Maui residents, McCall said his air purification systems also work to combat the stifling effects of other airborne culprits, such as cane smoke, mold, tobacco smoke and allergens. “These units work unbelievably well for allergies,” he said. “The HealthPro Plus is the best filter in the world for allergens and mold.”

The technology, he explained, involves a HEPA filter that “filters particulates to .3 microns with 99.97 percent effectiveness and a gas phase filter that filters the tiny aerosols and sub .001 micron gases from vog, cane burning, molds and allergens.”

This lung-friendly filtration system removes a large variety of particulate and molecular air pollutants. And according to McCall’s Website, “It is equally well suited for health-conscious individuals as those suffering from a range of respiratory ailments.”

McCall works as a consultant for his company, traveling across the state to conduct on-site air quality and filter testing, as well as designing air purification systems and fresh air delivery systems for his customers.

“We offer the most effective air filters, vog filters and whole building filter systems at the best prices,” he said. “In addition, we test air filter effectiveness using laser technology.”

Air Filters Hawai‘i offers a wide range of room units and whole-building filter systems, including the HealthPro Plus and GC Multigas room units and the Perfect 16 and Cleanzone whole building AC integrated in-duct systems.

While all of the models have been praised by consumers and reviewers alike, the HealthPro Plus model has received significant accolades, winning several awards from leading publications such as Wired Magazine, Consumer Guide, Reviewboard Magazine, Consumer Digest and Newsweek magazine. Not to mention, said McCall, “It’s very nice-looking, too.”

For more information, contact McCall at (808) 878-3474 or visit the Air Filters Hawai‘i Website at



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