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Where’s My Maui Weekly?

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February 25, 2010
Debra Lordan · Editor/General Manager

“I sent you a press release about the South Maui Fish Festival, and I don’t see it in my copy of your paper,” says another Upcountry resident.

“I sent you a story about the Upcountry Dog Park, but I don’t see it in my issue of the Maui Weekly,” comments a South Maui resident.

Questions to ponder: Where is my Maui Weekly and when I do find it, why does it seem to change form in different locations? You unlock the door to these answers with the key of imagination in an area we call “The Twilight Zone.”

Article Photos

Debra Lordan
Editor · General Manager

No, not really.

The Maui Weekly ceased and desisted mailing its 10,500 copies to Upcountry residents at the end of May 2009 when postage rates increased. As we all know, in this tough economy, something’s gotta give. So, they didn’t disappear into a dimension as vast as space and as timeless as infinity, but are still available at major locations such as Longs in Pukalani, Rodeo General in Makawao, Hanzawa’s in Ha‘ikū, Mana Foods in Pā‘ia and 90 other locations Upcountry and in Central Maui (Kahului and Wailuku)—3,325 papers in all.

Conundrums No. 2 and 3 are interrelated. Although we have shared this information previously—it still, apparently, remains a mystery to many Maui residents. Each and every week, we produce two different versions of the Maui Weekly that go to two different “zones” (doo doo doo doo doo doo doo doo) on Maui. Look closely at the front page. You’ll see a strip beneath the masthead that says “Serving South Maui Since 1986” or “Upcountry and Central Maui Edition.”

If it says “Serving South Maui Since 1986,” you are either grabbing your paper in the South Maui zone at any one of 60 convenient locations from Wailea to Mā‘alaea (2,300 copies), or you are one of the 11,225 South Maui residents who receive this edition in the mail. Read all about the “South Maui Fish Festival” and other exclusive South Maui issues in the edition every week.

The Upcountry and Central Maui Edition is the one that is found in the Upcountry and Central Maui zone. Read all about the Upcountry Dog Park and other exclusive Upcountry issues in this edition.

Many, but not all of the stories and ads are common to both papers, and therefore appear in both zones.



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