But ever since, the 18- to 25-year-old age group cast their ballots far less than any other age group, particularly in county and state primary and general elections. And why? Many members of the “Millennial Generation” will shrug and ask, “Why bother?”
It’s a question that does not necessarily reflect rebelliousness or defiance; rather, it is a sign of indifference, as many harbor a distrust of the electoral system, contending their vote will have no real impact. So, why bother?
MTV’s Rock the Vote Campaign offers some of the answers to this question, reaching out to 44 million eligible millennial voters, who represent more than one-fifth of the electorate. The Rock the Vote Website encourages this age group to step up and take action, as “everything in Millennials’ experiences has taught us this fundamental truth: deciding our leaders means deciding our future… and, through new technology, we are more intimately connected than any generation before us.”
Rock the Vote is changing the face of politics for youth across the nation by engaging and building political power for members of the Millennium Generation. According to its Website (www.rockthevote.com), “Rock the Vote is dedicated to building the political power and clout of the Millennial Generation by registering and turning out young people, by forcing the candidates to campaign to them, and by making politicians pay attention to youth and the issues they care about once in office.”
Perhaps efforts like this would alter the political landscape for all eligible voters, as millennials are not the only ones demonstrating voter apathy. In November, citizens of all ages will not step foot in a voting booth this fall, and even worse, many are not registered to vote. Perhaps the same question—“why bother?”—is one that spans all generations. But it shouldn’t.