This year’s Festivals of Aloha theme is He Mana‘o Aloha ‘ia, Gaining Knowledge Through Aloha. The kalo image integrates the islands of Maui Nui, including the often-forgotten island of Kaho‘olawe. Each island is recognized with its own individual 2010 Festivals of Aloha ribbon color—pink for Maui, yellow for Lāna‘i, green for Moloka‘i and grey for Kaho‘olawe.
Proceeds from the sale of the commemorative ribbons help fund over 30 events held in Maui Nui.
Maui County Councilman Chair Danny Mateo, who will serve as the 2010 Festivals of Aloha honorary chair, has worked as a volunteer at these community cultural events for the last 27 years.
Hula dancers celebrate Festivals of Aloha, Maui Nui Style at the 2007 Maui Banyan Tree Ho‘olaule‘a.
For many years, the late Patrick Kawano chaired this program, then called Aloha Week and Aloha Festivals, and created cultural events celebrated by the Moloka‘i community. Mateo was part of Moloka‘i Councilmember Kawano’s staff, and assisted Kawano in developing and organizing these cultural community-based events. In 2002, Mateo was elected to the Moloka‘i Council seat and continues to carry the spirit of Aloha for this program.
Festivals of Aloha, Maui Nui Style is launching the countywide 2010 season at Wailuku First Friday on Sept. 3. See “Festivals of Aloha Begin at Wailuku First Friday” on this page.