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Maui’s New Writers & Marketing Conference

Experts share the secrets to great writing and marketing.

October 21, 2010
Maui Weekly

For years, the Maui Writers Conference inspired visitors from all over the world. The event provided a venue where writers were able to meet agents and publishers, and learn from successful authors. But the annual event was canceled

Local residents Shareen Seykota and Lani Starr refused to let the Writer’s Conference disappear, so they formed a new company, hired some of the top speakers and motivators in the country and organized an event that might even be more personal and inspirational than the previous events.

“We wanted to provide a lot of marketing expertise, “ said Seykota. “Even if you publish a book, how do you get out there and market it. Something was missing from previous events, and we wanted to provide that missing element.”

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Joseph Sugarman, “marketing maverick” and former publisher of the Maui Weekly, will serve as the master of ceremonies and keynote speaker at the Writers & Marketing Conference on Saturday, Oct. 30.

The new company, Maui Events, selected Joseph Sugarman to head the marketing efforts of both the event and provide an inspirational message to the audience. Sugarman, the former publisher of the Maui Weekly, was chosen to be both the master of ceremonies and a keynote speaker.

Sugarman is the man behind BluBlocker sunglasses. He sold 20 million pair and was the first person to use toll-free ordering back in the ’70s.

“We’ve put together a prestigious list of speakers, including Dr. Wayne Dyer, Allan Cohen, Harold Bloomfield, DC Cordova, Jacob Librerman and Maui authors Jill Engledow and Ayin Adams,” said Sugarman.

Attendees will have the opportunity to learn what it takes to get published, find out what publishers are looking for in a manuscript, the secrets to great writing and marketing, how to find inspiration for a great book or song, how to unblock writer’s block, how to find a good editor and more.

The experts will also discuss self-publishing, Print on Demand publishing, marketing and traveling and book signings.

Seykota and Starr have arranged for the event to be held in an intimate, tropical setting.

“They feel confident that they have created a backdrop that is very conducive for learning,” added Sugarman.

“This will definitely be a welcome change from past events and one in which all those attending will benefit,” said Seykota.

Silent auction proceeds will benefit the Rotary Club of Maui, the Temple of Peace and The 13 Indigenous Grandmothers. Donations are also accepted online for all these organizations.

Award-winning entertainment will be provided by Lani Starr, Bentley Kalaway and Marge Hart.

The $100 registration fee includes an organic lunch and dinner. Register online; a selection of event options and prices is available at

Email for more information.



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