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+H20 North Shore Coastal Clean Up

Windsurfing icons launch global water initiative.

October 21, 2010
Maui Weekly

Part of CWD’s island-wide “Get the Drift and Bag It” campaign, the clean up will kick-off the launch of +H20, a global effort founded by professional windsurfers Levi Siver, Jake Miller, Pascal Bronnimann and Keith Teboul. +H2O unites a global network of passionate water enthusiasts dedicated to clean water initiatives for communities around the world.

The +H20 North Shore Clean Up will begin at 10 a.m. at Baldwin Beach Park. Participants will focus on cleaning several beaches, including Baldwin, Tavares Bay, Pā‘ia Bay and Ho‘okipa Beach Park.

The event also offers free yoga with Nadia Toraman, live music, capoiera, and free refreshments provided by Mana Foods, The Fish Market, Flatbread Pizza and Tropics Water.

In addition, clean up participants, as well as the community, are invited to an evening fundraiser hosted by Elevate and sponsored by Ocean Vodka at Moana Café in Pā‘ia at 8 p.m. Maui artists Pio Marasco (MFC) (CityDeep/Nitelife Music) and Gretchen Rhodes will perform live. Proceeds will go towards the +H2O Water Charities Fund contributing to future +H20 clean water projects.

“If it’s possible to windsurf Jaws, it’s possible to keep our oceans clean,” said +H20 Founder Jake Miller. “We are thrilled to partner with lululemon, CWD and the Surfrider Foundation to create a fun event that will make such a positive impact on our community and the environment.”

Based in Maui, the +H2O network celebrates the sport of windsurfing and extends inspiration for clean living practices in support of health, wellness and environmental balance. Their efforts to raise awareness for clean water issues extend globally and they have already created a fund with Water Charity, a high-impact international organization known for its successful clean water projects around the world.

“It doesn’t matter who you are or where you’re from, it is important to protect the things that were here before us,” said +H20 Founder Levi Siver. “Windsurfing is our passion, and it’s important for us to care for the resources that allow us to benefit from this sport. We want to encourage anyone who enjoys spending time in the ocean to do the same.”



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