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North Shore Consignment

A sustainable fashion boutique in the heart of Pā‘ia.

November 4, 2010
Trisha Smith

Over a year ago though, Judy altered her career path and opened North Shore Consignment, a charming boutique located on Baldwin Avenue in Pā‘ia.

A few of her modish friends and her young daughters were continually trying to “get rid of all these great items” from their closets, but would still bargain-shop and buy more clothes. “This could be a win-win for everyone and I thought, ‘What do I have to lose?’” she said.

During the last year, Judy dove headfirst into a pile of “formerly-treasured” clothes and accessories, and tackled a new journey running this North Shore small business, with the imaginative and managerial support provided by her stylish daughters 23-year-old Ana and 21-year-old Sarah—both college students currently on break.

Article Photos

Strut down Pā‘ia’s fashion avenue with Upcountry girl Céline Buckley-Taylor and the Grodan girls at North Shore Consignment, a charming second-hand boutique across from Mana Foods.

“Most women who live and shop on Maui can’t afford most shops here, yet have closets full of clothes they dislike that others will adore,” said Judy.

Judy may have no experience in the clothing market—and she concentrates much of her time recently on running the wedding company, A Promise Made in Paradise, and shooting videos and photos for the couples—yet the “creative counselors” around her provide continual support during this retail challenge.

When Judy’s girls were very young, she “discovered the glory of moving sales.” “And with this store, I’m trying to recreate that in a way, but much more convenient and providing a higher quality,” she said.

The quaint, “mostly second-hand” boutique is coming up on its first anniversary in December, and is quickly becoming the “best kept secret in Pā‘ia,” offering an array of sustainable fashion at discount prices for all wahine on Maui. Enjoy a new adventure every time you enter the store as the colorful collection of inventory is always rotating. There are also men’s aloha shirts available. “We’re always looking for more great aloha shirts,” said Judy.

The ladies of North Shore Consignment are discriminatory with inventory and affirm a “no junk is allowed” policy. “No rips, no tears, no stains,” said Judy. “We don’t take everything, and there’s plenty available at ridiculously cheap prices.”

Located fittingly in the heart of Pā‘ia Town, this free spirit boutique offers North Shore residents and visitors the alternative to the chic retailer shops geared toward wealthy tourists that line Baldwin Avenue.

“Some women are just trying to find something to wear to the beach or when going out during their Maui visit, and many residents can’t afford to spend $70 on a simple sundress,” she said.

The girls love the idea of conscious shoppers with the “locavore” attitude “making a day of it” up in Pā‘ia. “I have a vision: make your way to Mana Foods—with your cloth bags of course—and do your healthy shopping, then come across the street, and check us out,” she said. “Or vice-versa… drop off pieces for consignment, look around and pick up some affordable fashion. Sounds like a great day.”

Explore a variety of designer jeans, accessories, purses and shoes—even a few pairs of stilettos to liven up any outfit. And choose from a unique selection of formalwear for school dances, or maybe even a red carpet appearance.

“You can find something for every occasion here, and versatile pieces you can wear from the office to going out,” said Ana. “And, new great items are always coming in.”

The second-hand boutique also offers a great deal by splitting revenue down the middle with its consignment clients. Also, for the featured handmade jewelry, the artists receive 60 percent of the selling price. Slip on some Abstract Element pieces from artist Patricia Rabbllizsa on your next “retail therapy” excursion.

The gracious Grodan girls and crew—including all-star employee, “Upcountry girl” Céline Buckley-Taylor—maintain a fresh inventory, so if items don’t sell within the first six weeks, they become available at half-price.

“Stragglers” eventually fall in the “grey area” and work their way into the $1 basket, with proceeds benefitting Women Helping Women.

“This really is affordable fashion,” said Céline. “I find cute stuff here all the time, and it can be a challenge to work and not just shop.”

Choose from brand name apparel like new Victoria’s Secret swimwear to a variety of trendy to sporty Bebe, Guess, Roxy and Billabong attire in superb condition.

“Every day, someone comes in says, ‘this place is great. I didn’t even know you were here,’” said Judy.

Make a day of it and come discover the “best-kept secret in Pā‘ia,” the North Shore Consignment, a boutique located at 42 Baldwin Ave., just upstairs from Café des Amis across the street from Mana Foods.



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