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Maui Makeovers

Transforming spaces across the isle with a proficient and personal touch.

February 3, 2011
Trisha Smith
Ever feel like your home or rental is in desperate need of some TLC? Look no further than Maui Makeovers, a licensed design/build construction company that specializes in house and condominium design, renovations and remodeling here on Maui.

Now more than ever is the time to revamp the look, feel and worth of your home or rental properties, and Maui Makeovers has everything you need to send your domestic décor and investment opportunities to levels you’ve always imagined.

For the past few years, Marten and Deborah Groenheyde have worked together creatively to please property owners throughout the isle with renovations and innovations that reflect their clientele’s vision and display the design dexterity of high-end real estate at an affordable price.

Marten offers decades of knowledge and experience in home remodeling. With a diverse background, he began as an iron and steel worker, now working as a fine craftsman specializing in millwork. He knows what it takes to remodel any structure from the ground up. His meticulous, handcrafted whale’s tails and jewelry boxes are a fine example of the skill set.

Marten’s hobbies include woodturning and woodworking, and both husband and wife apply their artistic skills and work ethics to any job they take on, no matter how intense or modest the interior/exterior space facelift.

Deborah, who is also a wood turner specializing in pepper and salt mills, and jewelry design, provides energetic design and marketing consultation, while Marten and his team get their hands dirty within multiple levels of the creative craft and construction that goes into one of their “focused makeovers.”

Marten said there’s an unfortunate stigma surrounding the home improvement industry—that workers are “lazy, shady or take forever” to complete a project. “We’re passionate, appreciate quality, stick to strict deadlines and never take shortcuts… I enjoy the pleasant pressure of it—it keeps me going,” he said.

Maui Makeovers employs the “cream of the crop,” capable of building and designing nearly anything custom for kitchens, bathrooms, living rooms or an entire house. If you have something special in mind, they assure that they will be able to deliver.

Marten’s team provides intricately detailed workmanship when working with products like exotic woods, granite, tile, glass, stainless steel and travertine—a unique form of limestone deposited by mineral springs, particularly hot springs. (Visit to learn more about this distinctive building material.)

Maui Makeovers prides itself in the “personal touch.” The owners listen carefully to your needs and deliver a space which “meets your vision and exceeds your expectations.”

Maui Makeovers completely transformed Bob and Lis Richardson’s modest Kama‘ole Sands unit in Kïhei into a vivacious living space with refined décor in under two months.

The couple felt it was a great time to remodel. They had a large selection of contractors to choose from and decided on Maui Makeovers after being impressed with the project they completed at a friend’s home.

“We saw their work… we trusted what our friends told us,” he said.

Bob said they were pleased with the quality of the work, and just as important, they had faith in the Maui Makeovers team.

“When you go with a licensed contractor, they have a trusted team of specialists who you can rely on,” said Bob. “This is a great advantage to the homeowner. You trust the contractor, you trust the team—that leads to a happy customer and more business.”

“We do our best to assist you in making all the critical decisions associated with your particular makeover, from design, to planning, to project management and construction, providing you with a turnkey experience where you can have confidence in the work being done within time and budget,” said Marten.

“It also means a lot when they price fairly, have a reasonable time schedule for the work—and it always helps to have a recommendation from a trusted friend,” Bob said.

Marten said Maui Makeovers’ “bread and butter” is vacation rental condos. The quality of character and visual “wow” appeal of a unit can mean the difference between vacancy and tenants.

Deborah prospected many property management companies this last fall, impressing the importance for vacation rental owners to “step it up” and upgrade their units.

“It is surprising how many property management companies feel compelled to encourage their clients to upgrade, but on the other hand, they do not want to lose the inventory during the remodeling phase. Really, that is what it is coming down to. There are so many condos on the south end of Maui—and I mean thousands—that need to have some form of remodeling done.”

Nobody wants to come to Hawai‘i and use 30-year-old pots and pans while staying in a room that has outdated and bland décor… and you can’t attract consumers anymore with a just an ocean view and the beach,” said Deborah. “There are ways to upgrade places like these at affordable prices. I have clients who have told me that after they have done a remodel with Maui Makeovers, their revenues have gone through the roof. It is amazing how an increased number of akamai consumers request an upgraded unit.”

Deborah challenges rental property owners to give Maui Makeovers just six weeks, and guarantees an upgrade will increase revenue and give visitors a much more enjoyable time in paradise. In the long run, everyone benefits.

With over 13 years of working experience in the Pacific Northwest tourism market, publishing several magazines from golf guides to fishing guides, Deborah said she knows how to appeal to the “savvy tourism market,” and hopes to educate many on Maui on how to offer a “Grade A unit” in the condominium grading system. “Let’s bring some Mainland money here and salvage these potential revenue-making properties, so they can benefit rather than letting them go,” said Deborah.

Maui Makeovers keeps both its Mainland and Maui customers informed throughout the course of the remodeling. They make it a policy to stay in close contact during each phase, providing digital images throughout the project to provide a visual record and progress report as required.

“We’re a personal business, not hired help,” said Marten. “We’re not afraid to get to know our clients, interview them and discover everything we need to know to capture the taste, feel and quality of work they’re looking for.”

Whether it’s a domestic or business investment you wish to improve, Maui Makeovers assures it offers a variety of services and features for a renovation revolution, utilizing trusted local vendors to offer special package pricing deals.

Contact them at (808) 298-8671 or, and visit to read Marten’s intriguing blog posts and view various images—updated nightly—from satisfied clientele.

Article Photos

Deborah and Marten Groenheyde of Maui Makeovers.



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