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The ButterflyEffect

Global women’s water movement returns to Maui’s North Shore.

May 5, 2011
Maui Weekly

Founded by local professional windsurfer Tatiana Howard, The Butterfly Effect unites women in their passion for the ocean and healthy living through a non-competitive, five-mile, downwind ocean adventure and beach cleanup.

Female stand-up paddlers, windsurfers, kitesurfers and paddlers of all levels are invited to participate in this free community- and confidence-building event. Participants will begin the day at 8 a.m. working with Community Work Day and Friends of Ho‘okipa with a shoreline litter pickup and native plant maintenance project.

Instructors from Pā‘ia Yoga will then lead the team in an oceanside yoga session to prepare for the start of the downwinder at 11 a.m. The event will conclude at Kanahā Beach Park at approximately 2 p.m. with another beach cleanup and park beautification project.

Article Photos

“We are proud to partner with The Butterfly Effect and help participants mālama the beach parks that we depend on for recreation,” said CWD Program Executive Director Rhiannon Chandler.

Cleanups at both parks are part of Keep America Beautiful’s Great American Cleanup activities in Maui Nui and the Communities Putting Prevention to Work initiative, which promotes physical activity.

“It has been a dream come true to launch The Butterfly Effect on Maui, then take this event around the globe to places such as to Brazil, New Zealand, France, Hood River (Oregon), Dominican Republic, Germany, Italy, Israel, Tahiti, Fiji and Australia,” said Howard. “My goal is to inspire all female water enthusiasts to nurture their relationship with the ocean and each other. This will help towards ensuring intergenerational sustainability of our pristine ocean environment for our future keiki to enjoy.”

Following the downwind event, participants are then invited to a fashion show and closing ceremony at Thee Salon in Pā‘ia at 6 p.m. An after-party at Charley’s in Pā‘ia at 9 p.m. with DJ Jay P concludes the day’s festivities. There is a $10 admission charge to the after-party.

While participation is open to water women of all skill levels, “Maui’s North Shore is an advanced water sport location, so we do request that all participants… have had experience in their water sport and 100 percent confidence in their abilities to complete the five-mile downwind,” added Howard.

Register for the event at Flatbread Pizza in Pā‘ia on Thursday, May 5, between 5 and 7 p.m. The event is free, but with a $20 donation, you will also receive a goodie bag from event sponsors, an event T-shirt, a door prize ticket, free admission and a drink ticket for the after-party at Charley’s.

The 5th Annual Butterfly Effect is made possible through the generous support of the Maui Real Estate Team and Matiko Shoes.

For more information, go to

Schedule of Events

8 a.m. Meet and sign in at Green Banana Cafe in Pā‘ia

9 a.m. Ho‘okipa Beach Cleanup, weed pulling and native planting

10 a.m. Yoga, event blessing and preparation of water sport equipment

11 a.m. Begin launch and downwinder from Ho‘okipa Beach Park

12:30 p.m. Break halfway at Spreckelsville Beach

2 p.m. Land at Canoe Hale Kanahā Park for cleanup

6 p.m. Fashion show and closing ceremony at Thee Salon in Pā‘ia



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