The new owners, Tim Ewing, wife Kristyn and partner Phil Reider—who’s been co-owner since the doors opened in 1994—not only have decades of experience in the health food industry, but know exactly what Hawaiian Moons’ customers want.
Ewing has been with the company for the past decade-and-a-half, serving as its general manager most of that time, while Kristin has been the supplements and body care manager for almost as long.
“Taking over operations of the store came naturally,” said Ewing. “The opportunity simply presented itself. [The previous owners] were looking to do something different and offered it to us first. I immediately jumped at it.”
Tim and Kristyn Ewing know exactly what Hawaiian Moons’ customers want.
Ewing’s rise at Hawaiian Moons is a Maui fairy tale sprinkled with a heavy measure of hard work. He became owner on Jan. 1, 15 years to the day of being hired by the company as a stocker.
“It has truly been a dream come true,” said Ewing. “It’s a lot of work and risky given the volatile nature of owning a small business in Maui, with all the big box stores looking to come to the area. But we hope that by providing top-quality products, stellar customer service and delicious healthy food, we’ll be able to thrive even if the big guys come into our area.”
Naturally, one the first things that regulars wonder when they hear the words “new ownership” is if the establishment that they know and love will morph into something unrecognizable.
“We want our customers to know that the things that we’ve been known for, like our delicious salad and hot bars, fresh organic and local produce, a fantastic selection of natural food groceries and supplements, a great selection of local and organic meats, and our wonderful customer service and friendly staff, will still be here,” said Ewing. “We’ve also extended the hours of our bars to 8 p.m. daily.”
When asked what his favorites are when it comes to the prepared food, Ewing has recommendations that make the mouth water.
“There are so many choices,” said Ewing. “I’m personally a pasta fanatic, so I love our Tuna Pasta Salad and our Italian Summer Pasta Salad. Our Teriyaki Turkey Burgers are amazing, too, and so popular that we offer them twice a week now,” said Ewing.
“Our hot food menu changes daily, so there’s always something yummy happening,” he added. “Our Fresh Kale Greens Salad is also a delicious choice, and a huge favorite of our customers. I’m also a big fan of our turkey sandwiches and our Mozzarella Salad in our Grab ’n’ Go case.
“Our kitchen manager, Alan, makes the most delicious fresh salsas (both red and green) that I’ve ever had,” said Ewing. “He had his own successful salsa company in Phoenix, and we are very fortunate to have his talents. He is a true kitchen wizard.”
Hawaiian Moons stopped using plastic grocery bags years ago, so implementing the county ban that took effect on Jan. 11 was no problem.
They are looking for ways to make their store even greener. One way is by reminding shoppers that making small changes, like bringing their own reusable containers for the salad and hot bar, are vital steps to affecting global change for our delicate environment.
“We use all compostable/biodegradable containers for our deli foods, salad bar and hot bar,” he added. “We use only the highest quality ingredients in our food bars and deli.
“I have been into natural foods for 24 years now, and have always believed in the principles of supporting organic foods, buying local, recycling, encouraging a healthy lifestyle, and protecting and preserving our environment,” said Ewing. “I feel very strongly about supporting the non-GMO movement and the organizations that are fighting for our rights to consume non-GMO products.