With crowds attracted to Lahaina from many parts of the island, the event provides an opportunity to celebrate the fourth while boosting the economy. It helps not only merchants, but workers who live on both sides of the pali bring in bigger paychecks, according to the chamber.
It is important to contribute now, since we must pay the 50 percent deposit to the fireworks supplier, Hawai‘i Pyrotechnics, to ensure the Lahaina fireworks event is on their production schedule alongside other communities.
Hard Rock Café Marketing Manager Jill Holley, who heads the West Side effort, is hoping businesses new to supporting the event make contributions this year. “Our merchants need to understand that it takes all of us to achieve this goal. I would like to see some of the Lahaina business rethink making a donation. We need their help. The burden needs to be shared.”
The shortfall for this year’s event is close to $15,000, according to Expeditions’ Steve Knight, a West Side committee member and chairman of the Maui Chamber of Commerce board of directors.
Fireworks are expensive, and there are added costs for police protection and other expenses, Knight said.