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Maui To Spark More Friday Town Parties

Makawao and Lahaina events slated to begin this month to help Maui’s small business community during this “very long, hard recession.” Kihei a possibility…

November 10, 2011
Mark Vieth · Editor, Lahaina News | Debra Lordan · Editor, Maui Weekly , The Maui Weekly

Maui To Spark More Friday Town Parties

Makawao and Lahaina events slated to begin this month to help Maui's small business community during this "very long, hard recession." Kihei a possibility

Mark Vieth Editor, Lahaina News | Debra Lordan Editor, Maui Weekly

Article Photos

Logos for “Maui Friday Town Parties” incorporate the respective names and different colors for each area. The colors are red for Makawao, representing the area’s rodeo and paniolo heritage; green for Wailuku, representing the lushness of the area and ‘Iao Valley; gold for Lahaina, for its spectacular sunsets and historic Hawaiian past; and blue for Pa‘ia, for its ocean and surf town feel.

Seeing the growth and success of Friday night events in Wailuku and Pa'ia, the county Office of Economic Development (OED) is partnering with two more communities to stage "Maui Friday Town Parties." Beginning this month, the Maui town party slate will be Wailuku-First Friday, Lahaina-Second Friday, Makawao-Third Friday and Pa'ia-Fourth Friday.

The county held a press conference last week Wednesday in the Mayor's Conference Room at the County Building to discuss the "Maui Friday Town Parties" initiative.

OED Director Teena Rasmussen said that she met with Maui Chamber of Commerce President Pamela Tumpap last spring to brainstorm ways to help Maui's small business community during this "very long, hard recession."

Tumpap suggested rolling out the Wailuku "First Friday" concept to other towns. OED took the idea and ran with it, Rasmussen said.

"Maui Friday Town Parties" has been in the works for six months. OED staff met with merchants in the four towns, which are all completely unique with different character and ambiance, Rasmussen said. The weekly events will entice residents and visitors to rediscover these historic towns, she added.

Merchants in Wailuku and Pa'ia have already embraced the concept and offer pupu, store specials, street vendors, art and music at the Friday night parties. Store owners said they have gained new clients, exposure and strong revenues during the festivals.

Mayor Alan Arakawa said Wailuku merchants bought into the concept, and now "First Friday" is a huge gathering that people look forward to attending. He hopes that Lahaina and Makawao generate the same kind of enthusiasm.

Makawao's first party on Nov. 18 will feature entertainment and food throughout town, said Coordinator Melissa Sands, owner of ON CORE Studio in Makawao.

Shops, galleries and boutiques throughout Makawao Town will offer pupu, specials, sales and parties-with more to come, added Sands.

Vince Esquire will headline entertainment in the center of town, Hula Honeys and Marty Dread will perform at Casanova Italian Restaurant & Deli, and musicians and deejays will round out the entertainment throughout town.

"In December [16], we will start our party with a parade down the center of Baldwin Avenue ," said Sands.

Coordinator Jill Holley said the soft opening for Lahaina's town party this week will feature free admission to Lahaina Restoration Foundation (LRF) museums, art gallery receptions and special music at restaurants. LRF will help coordinate the events, which could include activities in Campbell Park, Banyan Tree Park or Lahaina Public Library's lawn.

The first official Lahaina party on Dec. 9 will have a holiday theme and include special events and promotions at art galleries, restaurants, retail stores and museums, Holley said.

"First Friday" in Wailuku will be the only festival with a regular closure of Market Street, but Holley said that in 2012, Lahaina's party may include a Front Street closure once per quarter.

OED will provide umbrella marketing, and the public relations firm Gilbert & Associates will promote the events through a Website, Facebook, Twitter and YouTube. Maui Visitors Bureau will also promote the parties.

Gilbert & Associates also unveiled the "Maui Friday Town Parties" logo based on street art. With different names and colors for each area, the artwork features a town scene, musician and stars.

The colors are green for Wailuku, representing the lushness of the area and 'Iao Valley; red for Makawao, representing the area's rodeo and paniolo heritage; gold for Lahaina, for its spectacular sunsets and historic Hawaiian past; and blue for Pa'ia, for its ocean and surf town feel.

Rasmussen said "Maui Friday Town Parties" could be expanded to Kihei during months with five Fridays. South Maui needs a merchants' association to coordinate the parties, she said. Kihei also lacks a street area that's the focal point of the town, Rasmussen added. She feels the parties should not be held at shopping centers.


Third Friday Activities in Makawao

Third Friday Makawao (see front page story: "Maui To Spark More Friday Town Parties") will begin on Nov. 18 with a full slate of entertainment, store specials, food, art and music.

ON CORE Studio, Pilates, Yoga and GYROTONIC

Sign up for a free 20-minute GYROTONIC or Pilates lesson with a certified trainer, and learn about the Cobra, Pilates Reformer, Cadillac and more

Dance the night away in the studio's courtyard with Chrisitan Barcellos.

Enjoy Maui Kombucha and raw chocolates by Verda Marley.

Lehua Vander Velde will offer complimentary 30-minute Wellness Coaching consultations from 5 to 7 p.m. To sign up, call Lehua at 280-0994 or email For more information, visit

Paragon Salon

Paragon Salon, a two-time "Best of Maui" winner, will host its Grand Reopening Party. Come enjoy the voice of beautiful Lily Meola, sweet and savory samples by Heidi Cramer of Cake Walk Bakery, and of course, drinks!

Paragon Salon will offer complimentary consultations and 10 percent off pre-booked appointments, as well as 10 percent off Davines Italian hair care and skin rejuvenating cell renewal systems.

Don't miss the salon's monthly special-purchase a Revitaalsh and receive a free lash tint (a $25 value).

Pink By Nature Boutique

Pink By Nature Boutique is celebrating its expansion. Come enjoy drinks, desserts and hors d'oeuvres, and 10 percent off everything: Linea Pelle leather accessories, jewelry, Indah clothing and Mother-the boutique's latest denim line.

While you shop, enjoy music by a special guest deejay and choose a balloon to reveal a discount up to 40 percent off one item, one night only.

Antique Boutique

Antique Boutique is a genuine curiosity shop, where you will find quality treasures of both old, new and in between.

Handcrafted heirloom koa furniture by master craftsman Peter Naramore is available, along with a variety of hand-selected home furnishings.

Find beautiful Victorian, estate, deco, vintage and local shell and scrimshaw jewelry, and antique and vintage purses, hats, paintings, prints, Japanese wood block prints, antique furniture, objects of art from East to West, exotic textiles and middle Eastern antique rugs.

Antique Boutique will take 10 to 40 off on selected designer clothing and 10 to 15 off on its collection of beautiful wooden and lacquer antique boxes from around the world.

Casanova Italian Restaurant & Deli

The Hula Honeys will take the stage from 6:30 to 8:30 p.m. No cover.

Then enjoy Marty Dread and his band with special guests starting at 9:30 p.m. $10 cover.

The deli will stay open till 9 p.m. and offer pastas and salads at 1986 prices ($5 each) and slices of pizza at $2 each.

MauiFM 102NINE

Popular Upcountry radio station MauiFM 102NINE will have its doors open during the Makawao Third Friday Party, so come in for a visit and see firsthand what a radio station looks like.

Free MauiFM bumper stickers will be given away and music requests for the following week will be accepted.

Gecko Trading Co Boutique

Gecko Trading Co Boutique will offer 20 off on clothing, serve refreshments and hold a drawing for gifts.

Maui Whole Child

Maui Whole Child will offer a promotion to benefit our community. Bring a non-perishable food donation for the Maui Food Bank to start the holidays in gratitude and giving, and in turn, receive 20 percent off your entire purchase that evening.

The Mercantile

The Mercantile has planned a Third Friday 10 percent off storewide sale (excluding Kiehl's products). Increase that discount to 15 percent off store-wide by providing one or more non-perishable food items for the Maui Food Bank.

The Mercantile will also serve champagne, chocolate-covered strawberries and love to go around!


HolidayandCo will feature Deborah Mack jewelry, lauhala baskets and bracelets by Shane, and music by classical guitarist Colin Preston, champagne and strawberries to delight the senses!

Makawao Yoga

Makawao Yoga will offer 10 consecutive days of yoga for $20 to kama'aina (valid for first-time students only).

A three-class visitor's pass for $40 includes free mat rental.

Viewpoints Gallery

Viewpoints Gallery will present a new exhibit-"Malama Wao Akua 2011 - A Celebration of Native Wildlife."

The Malama Wao Akua juried art contest, a collaborative effort between East Maui Watershed Partnership and Viewpoints Gallery, challenges Maui's local artists to become the messengers of conservation in our community. The partnership works to protect Maui's largest intact native ecosystem. Come see the show and support conservation through art!

The Shops at Makawao

The Shops at Makawao, a new art complex located directly across from Casanova Italian Restaurant & Deli, will host "On Stage: Makawao" during Third Friday monthly celebrations.

The Shops at Makawao tenants, Maui Hands, Robena, Dennis Holzer Gallery and Sirens Sea Glass, will sponsor this ongoing event for performing artists. Musicians, poets, singers, dancers, comedians, thespians, storytellers and more will be given an opportunity to take to the stage and perform in front of an audience. The presentations will begin at 6 p.m. in the parking lot of the complex. The shows are open to all, free of charge. (Interested performers may contact the coordinator at 573-1169 to secure a spot on the roster.)

Maui Hands will feature silversmith Wendy Hagedorn. Come meet this artist and view fine jewelry in the making.



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