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Hotel occupancy rate dips; average room rate state’s highest

December 15, 2011
The Maui Weekly

The Maui News - Maui led the state with the highest average daily hotel room rate in October-nearly $210-an 8.1 percent jump over the same month last year, according to the monthly report from Hospitality Advisors Inc. But the Valley Isle's hotel occupancy rate for the month slipped one percentage point to 66.1 percent. Among resorts in the state, Wailea had the highest daily rate at almost $313. Revenue per available room on Maui grew more than $8 to $138.75.

For the year to date, Maui's occupancy rate increased from 68.7 percent to 70.7 percent. Its average daily rate was $243.02, up from $222.41; and its revenue per available room averaged $171.82 for the first 10 months of the year, up from $152.80.

Maui's revenue per room so far this year easily outpaces O'ahu, which was in second place in the category, at $131.68. Kaua'i ranked third at $130.59, and the Big Island was fourth at $107.91. Statewide, the revenue per available room for the first 10 months was $137.77.



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