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Restaurants, retailers see sales boost from Oct. 31

December 22, 2011
The Maui Weekly

The Maui News - Front Street restaurants said their revenues were up between 20 and 41 percent over normal for Halloween this year, numbers that county officials said were better than expected.

Retail stores also reported a boost of 6.5 to 80 percent over normal sales, while most merchants also added employees for the evening, according to data gathered by the county Office of Economic Development.

County costs included a $16,500 grant to the LahainaTown Action Committee to organize and stage the event, as well as around $15,000 in security costs incurred by the Maui Police Department. "We had just about 100 officers in the field that night," said Lahaina Patrol Capt. Clarence Kenui.

The Maui County Cultural Resources Commission denied permits for Halloween events for the previous four years, saying the increasingly raucous celebration was disrespectful to Hawaiian culture and inappropriate for the historic district of Lahaina. But earlier this year, the administration of Mayor Alan Arakawa modified plans for the festivities to eliminate activities that required the commission's approval, and the event went forward.



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