Roscoe, Illinois, is slated to become the latest home to a Maui Wowi Hawaiian franchise. The company, known for its Hawaiian coffee and fruit smoothies, announced its newest addition on Wednesday, Jan. 4.
Franchisee Kathy Rowland will take the helm of the newest addition to the Maui Wowi 'ohana. "I knew the concept was really good because the beverage system is huge right now," said Rowland. "Everyone is jumping on board, and financially, it was something I could get my feet into."
She will start a mobile unit, dubbed the Ka'anapali cart, to "build brand awareness," with an eye towards later expansion.
Maui Wowi currently has more than 600 operating units. For more information, visit www.mauiwowi.com.