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Maui Powerhouse Gym

South Maui is ‘pumped up’ over the opening of a new fitness center.

February 23, 2012
The Maui Weekly

For many, joining a gym is the typical first step toward self-improvement. What's not so typical, though, is when the gym itself embarks on its own journey of self-improvement.

Such is the case with South Maui's most popular fitness center, the Maui Powerhouse Gym at the location of the former Powerhouse Gym. And just like any effective exercise regimen, this new and improved fitness center is guaranteed to deliver results.

Tucked away in the corner of Azeka Marketplace in Kihei, the new Maui Powerhouse Gym is a haven for health-conscious residents looking to release some endorphins. But the spacious, clean (and surprisingly pleasant-smelling) gym doesn't just attract those with a South Maui zip code. In fact, many regulars travel from outlying areas to break a sweat at the renowned venue, and an increasing number of Mainland "snowbirds" are also muscling their way into Maui Powerhouse Gym.

Article Photos

South Maui residents (left to right) Max Tsai, and Cathy and Wayne Berry, are the partners of MaxBerry LLC.

"Maui Powerhouse Gym is part of an international family of gyms that set an industry standard," said owner Max Tsai. "Our motto is 'serious results,' and if you are looking for serious results, well, that's exactly what you'll get."

And just like the toned triceps and whittled waistlines of its members, Powerhouse Gym has undergone a remarkable transformation of its own. In November 2011, scores of members arrived for an early morning sweat session to find that--under its previous owner--the gym had, quite literally, closed overnight, leaving many to wonder if South Maui's most popular fitness center had shuttered its doors for good.

Fortunately, that fear was short-lived.

Shortly after receiving word of the gym's abrupt closure, Tsai, a Kihei resident and business owner (who was also a longtime member of the original Powerhouse Gym), partnered with fellow South Maui residents Cathy and Wayne Berry to form MaxBerry LLC. The trio paid a premium and bought the assets of the old gym and set out to open the new Maui Powerhouse Gym--but only after they made a few improvements.

The partners of MaxBerry LLC didn't have to stay with the Powerhouse Gym name, but decided to purchase a new licensing contract due to Powerhouse Gym's internationally recognized brand.

Over the next few weeks, Tsai and his staff rolled up their sleeves and gave the space a major overhaul, from basic cleaning and painting to the intricate--remodeling the interior and purchasing more than $150,000 in brand-new, state-of-the-art fitness equipment, including 21 pieces of cardio equipment and six strength machines. Unbelievably, these drastic improvements only took exactly one month to complete.

"It was a lot of hard work to do in a short period of time," said Tsai, "but we were determined to open our doors as quickly as possible because, when it comes to the health and fitness of our members, every minute counts."

And you can expect even more heavy lifting in the near future. Tsai said there are plans to add a pro shop with a nutrition and juice bar, massage services, more specialized fitness classes and possibly even expand the gym by another 5,000 square feet.

"It's been a process," he admitted. "Purchasing any kind of business out of bankruptcy can be an extremely complicated endeavor, especially when existing customers are impacted financially."

In the wake of the sudden bankruptcy filing and closure, there were some who expressed concerns regarding membership contracts with the previous owner.

"We are a completely separate entity with no ties whatsoever to the former owner," Tsai explained. "We realize this may have caused some inconvenience, and we definitely appreciate everyone for their patience and understanding."

Tsai encourages residents to check out the new and improved Maui Powerhouse Gym. He said the gym is still accepting membership applications for daily, weekly, short- and long-term memberships.

Operating hours are Mondays through Fridays from 5:30 a.m. to 10:30 p.m., Saturdays from 7 a.m. to 8 p.m. and Sundays from 8 a.m. to 5 p.m.

Maui Powerhouse Gym is located at 1279 South Kihei Road, in the corner of the Azeka Marketplace (mauka).

For more information, visit www.mauipowerhousegym.com or call (808) 214-6737.

 
 
 

 

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