A new line of magazines--Kids O'ahu, Kids Maui and Kids Big Island, was announced last week, targeting youngsters in the state. Papaya Publishing launched the line of publications to showcase "so many kid-friendly activities, keiki menus and Hawaiian clothing stores just for children, tweens and teens," according to Jo Ellen Bell, the company's president.
The magazines will be published from Memorial Day to Labor Day annually and are targeted specifically to visiting children. They will feature games to help teach children about Hawaiian culture, and will be available both in print, online and through a variety of smart phone platforms.
In a written statement, the publisher cites a marked increase in advertising dollars to tweens and younger children. Statistics show 8- to 12-year-olds spend $30 billion of their own money each year and influence another $150 billion of their parent's spending.