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Down to Earth to Celebrate 35th Anniversary With 35 Percent Discounts

May 24, 2012
The Maui Weekly

Down to Earth All Vegetarian Organic & Natural will celebrate its 35th anniversary with a 35-percent-off sale on Friday, May 25. Customers will receive the discount on 35 best-selling items at all locations.

Sale items include a variety of cosmetics, produce and supplements, and grocery, bulk, frozen and chill goods. To view the complete list of sale items, visit

"Our Anniversary is as much a celebration of the success of our vision as it is of 35 years of service to Hawai'i," said DTE Chief Vegetarian Officer Mark Fergusson.

"When a group of friends in Wailuku decided in 1977 that they wanted to help improve the health of Hawai'i residents through organic and natural products and a vegetarian lifestyle, no one could have predicted their success," said Fergusson. "Considered unconventional at the time, their vision of a healthy lifestyle is now a part of the American mainstream."

Down to Earth is Hawai'i's only all-vegetarian food store chain and one of only a few in the nation.

"Our success has been built on our unshakable commitment to our vision of helping to improve the health of Hawai'i's island communities, and to our customers," added Fergusson. "We have earned our customers' loyalty due to our uncompromising dedication to this commitment. We remain a community-based business whose mission is to promote healthy living, respect for the environment, sustainable organic farming, and a vegetarian lifestyle."



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