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It’s Ok to Be A Jerk

Underage drinking prevention and awareness program takes to the streets.

July 12, 2012
The Maui Weekly

Maui Boys and Girls Club members waved homemade Be A Jerk signs on Thursday, June 28, from 12:30 to 2 p.m. to increase awareness in a show of support of for prevention of underage drinking, and received cheers of support from passing vehicles.

Hundreds of sign wavers ages 6 to 17 were stationed at the five Boys and Girls Clubhouses throughout Maui: Makawao Club on Makawao Avenue in front of Eddie Tam Gym; Paukukalo Club on the mauka-side of Wai'ehu Beach Road; Central Club on the corner of Kanaloa and Ka'ahumanu Avenues in Kahului; Lahaina Club at Lahaina Cannery Mall and Lahaina Gateway; and Ha'iku Club up to Ha'iku Town Center.

The Be A Jerk campaign was created by the City and County of Honolulu. The catchy phrase tells adults to "Be a Jerk," say no to kids and do not buy alcohol for anyone under 21.

Article Photos

Hundreds of sign wavers ages 6 to 17 were stationed at the five Boys and Girls Clubhouses throughout Maui on Thursday, June 28, including the Central Club seen here on the corner of Kanaloa and Ka‘ahumanu Avenues in Kahului, in support of the Be A Jerk program to prevent and bring awareness to the problem of underage drinking in Maui County.

Jan Shishido, deputy director of the Department of Housing and Human Concerns and former educator, is passionate about the protection of children from underage drinking and recognized the merit of the campaign. The department implemented the Be A Jerk campaign and awarded grant funding to youth organizations to spread the message.

Maui County Mayor Alan Arakawa kicked off the campaign by proclaiming April as Alcohol Awareness month.

For more information on the Be A Jerk campaign, contact Yuki Lei Sugimura the community organizer for the Department of Human Concerns, Communities Mobilizing Change on Alcohol program at 878-1888 or

The project is funded by the Department of Health, Alcohol and Drug Abuse Division through the Substance Abuse and Mental Health Services Administration - Center for Substance Abuse Prevention Strategic framework - State Incentive Grant.



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