Hawai'i's tourism economy is on pace to set a record-breaking year in 2012 with double-digit increases in visitor arrivals and expenditures through June. During the first six months, Hawai'i welcomed 3.9 million guests and generated $7.1 billion in expenditures, an incremental $1.2 billion increase from the same period last year.
Hawai'i continues to receive a growing number of arrivals from North America and other major markets, supported by additional domestic and international airlift. Collective efforts to encourage visitor travel to the Hawaiian Islands have generated significant increases in spending, and led to economic growth and job sustainability throughout the state.
Travel to Maui County remained positive in June (plus 8.9 percent), buoyed by growth in arrivals to Maui (plus 8.8 percent), notably from the U.S. West (plus 6.6 percent) and U.S. East (plus 6.2 percent) and Canada (plus 3.5 percent), offsetting lower arrivals from Japan (minus 8.1 percent). In conjunction with higher daily spending (plus 10.6 percent to $193 per person), total visitor expenditures increased 19.9 percent to $305.5 million.
For the first half of 2012, 1.15 million visitors (plus 6.1 percent) have traveled to Maui, six out of ten having stayed exclusively on Maui. Total visitor expenditures improved 22.5 percent to $1.9 billion in comparison to the first six months last year.
This positive momentum is expected to continue through the second half of the year, according to a statement from the Hawai'i Tourism Authority, as airlift to the Hawaiian Islands expands with additional service by Allegiant Travel, Asiana Airlines, Hawaiian Airlines and international charter flights.