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Charity Walks Set New Fundraising Record

August 23, 2012
The Maui Weekly

The Maui Hotel & Lodging Association (MHLA) recently announced the record-breaking amount raised for Maui County during the 34th annual Visitor Industry Charity Walk. The tally is an impressive $613,025--$120,725 more than last year's previous record-setting amount.

Held earlier this year, the events on Maui, Molokai and Lana'i under the jurisdiction of the Maui Hotel & Lodging Association drew more than 2,750 walkers.

The breakdown of results by island are: Maui, $584,587 raised, 2,500 walkers; Molokai, $12,666, 130 walkers and Lana'i, $15,772, 120 walkers.

Article Photos

From left, Matt Bailey, Charity Walk chairman; Peter Tierney of the SPCA; Carlayna Nakamura and Mitch Mitchell from Hale Makua; Alison Wolton and Lisa Varde from the Maui Memorial Medical Center Foundation; and Carol Reimann of the Maui Hotel & Lodging Association hold the large presentation check announcing record-breaking funds raised during Maui County’s Charity Walks.

Maui continues to raise more dollars per capita than any other island, and for the third year in a row, raised more money than any other island in the state.

In a special Charity Reception held at the Grand Wailea, more than 84 nonprofit organizations were honored in appreciation of their participation in the annual event that emphasizes and validates the visitor industry's commitment to the community.

In addition, the following top fundraisers were recognized for their efforts:

Individual raising the most: Mitch Mitchell, Hale Makua, $10,660; Peter Tierney, SPCA, $10,445; and Suzie Moore, Kahana Falls, $6,775.

Nonprofit agency raising the most: Hale Makua, $33,020; Maui Memorial Medical Center Foundation, $21,804; and SPCA, $18,797.

Business raising the most: HC&S, $11,372; Bank of Hawai'i, $9,912; and Avis/Budget Group, $4,456.

Property raising the most per-capita: Kahana Falls, $257 per employee; Grand Wailea, $219 per employee; and Maui Condo & Home, $200 per employee.

Property raising the most: Grand Wailea, $100,001; Hyatt Regency Maui Resort & Spa, $26,317; and Royal Lahaina Resort, $16,570.

The Charity Walk is one of the largest single-day fundraising events in Hawai'i. Statewide, more than $1.4 million was raised through walks held on O'ahu, Kaua'i, Hawai'i Island, Maui, Lana'i and Molokai.

Since MHLA started hosting the event in 1980, Maui County has raised a cumulative total of $6.4 million to benefit hundreds of nonprofit organizations on Maui, Molokai and Lana'i. All of the funds raised on Maui stay in Maui County to benefit the local community and its residents.

The annual Charity Walk is the visitor industry's way of giving back to the community. Many MHLA property and business members work year-round to raise funds for this worthy endeavor.

"Our industry remains committed to providing for and positively impacting the lives of the people of Maui County," said Carol Reimann, MHLA executive director. "This year, we are thrilled to have raised $120,725 more than last year, which has enabled us to award significant and valuable funding to 84 worthy Maui County organizations from the event's proceeds. The range of services of these recipients touches many residents' lives, from children to the elderly, from athletic organizations to service-related agencies, from health to housing. It is our goal to impact many lives by supporting a variety of charitable organizations that provide valuable services and to ultimately improve our community."

MHLA is a nonprofit organization founded in the 1980s to advocate for the visitor industry. The organization also provides educational opportunities via the Academy of Hospitality & Tourism and scholarships for University of Hawai'i Maui College students, and benefits the community through the annual Visitor Industry Charity Walk, Excellence in Education golf tournament and Kupuna Dinner.

For additional information, contact MHLA at 244-8625 or

Next year's Visitor Industry Charity Walk is scheduled for May 4 on Molokai and Lana'i, and May 11 on Maui.



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