Local artists have banded together to draw the Arts Business Institute "Access to Market" workshop to Maui. The two-day workshop will train artists about business growth and new markets for art. The goal of the workshop is to establish a Made in Hawai'i pavilion at national tradeshows on the Mainland. The workshop for approximately 60 artists will be hosted at the Maui Arts & Cultural Center on Sept. 9 and 10.
Statistics show that throughout the U.S., artists and craft professionals who rely on local fairs and farmers markets earn about half of what they would earn if they could balance their local sales with selling to galleries and shops nationwide.
Maui's artists will learn how to better market and sell their work, how to price their collection and how to grow their businesses beyond the island.
The Arts Business Institute workshop will address important topics such as developing a collection, pricing for profit, wholesaling, marketing, emerging market opportunities and selling techniques.
Artists are encouraged to register early for the event. Following the workshop, participating artists will continue to be guided and mentored for four months by The Arts Business Institute consultants and partners, as they prepare to present their works at national trade shows to galleries and shops from California to New York.
The workshop will run from 9 a.m. to 4:30 p.m. each day. Online registration is available at ArtsBusinessInstitute.org/Maui.