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Maui Clothing Company Adds Volcano-Inspired Jewelry Line

March 27, 2014
Maui Weekly

Maui Clothing Company has recently added Volcano Island Jewelry to its offerings at its Wailea and Lahaina stores.

Volcano Island Jewelry creator Jason Coughlin celebrates the Hawaii-an lands, he said, known locally as the 'aina, and the ancient art of beading.

"Beading speaks to us on a subconscious level," said Coughlin. "It has been around forever--long before even the first written word--so it's in our DNA."

Article Photos

Volcano Island Jewelry creator Jason Coughlin celebrates the Hawaiian islands and the ancient art of beading, by using stones that pay homage to the volcanoes that created them.

Coughlin put down his paintbrush six years ago "to try new things." He learned some of his mother's jewelry-making tricks and "made a few of my own."

Returning to Maui, he researched what was being made locally. Finding that "there's some really talented people here," he decided to do something completely different, "but also make it relate to place."

His inspiration came from the island's volcanoes. He uses native obsidians created when lava flows directly into the ocean and clear green peridot, known locally as the tears of the volcano goddess, Pele, the creator of the islands. He also uses calcite, which in bead form, "acts like a stone pearl."

The stones aren't mined here commercially, said Coughlin, "but the use of these and only these stones pays homage to the volcanoes that created them, and thus the name, Volcano Island Jewelry."

Maui Clothing Company's first family run store opened over 30 years ago, and has grown to 24 across the Hawaiian islands--still locally owned.

Maui Clothing Company's fine jewelry can be found at The Shops at Wailea at 3750 Wailea Alanui Drive and 878 Front St. in Lahaina.

For more information, visit or call (808) 891-8561.



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