The Lipoa Street Farmers' Market in Kihei has operated every Saturday morning for five years, joining a variety of other established farmers' market ventures in Napili and Upcountry.
Sometimes the expression "win-win" is over-used, but in the case of farmers' markets on Maui, it needs to be expanded. Count who wins:
The consumer gets fresh, nutritious food directly from the farmer who grows it, eliminating not only the middleman and his markup, but all the environmental abuses that go with transportation bringing food to Maui.
The local farmer gets immediate payment in cash for his produce. He can impart information about his crop firsthand--when it was harvested, the growing season, future crops at the next market; even determining if there is a market for other crops.
The community gets a social benefit in gathering frequently in a pleasant atmosphere of camaraderie. Local farmers' markets allow neighborhood patrons to walk or bicycle--a health benefit for individuals and community.
Farm-fresh produce tastes better, encouraging people to eat healthier. We are more apt to eat what tastes good.
We all know the statistics about our food supply on island in the event of a natural disaster. Bettering the conditions for our local farmers can inspire them to grow more crops and promotes others to get into farming on Maui. The more grown on Maui, the larger our local supply of food.
If you patronize your local farmers' market, you, too, can be a winner.
Lipoa Street Farmers' Market