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A Makebelieve Company

May 26, 2009
Maui Weekly

Update: This is now a free event, but limited to 200 attendees.

There’s nothing like loving what you do, and better yet, creating something alongside friends who believe in something so strongly as well. Maui artist and designer Noah Brittian’s dreams became a reality with the founding of the clothing firm A Makebelieve Company (AMBC) in the summer of 2007.

Originally testing his creative tools in the living room of his hut in the hills of Ha‘iku, Noah designs for AMBC manually and digitally, then prints his creations on T-shirts, hoodies, jackets, scarves, hats and more. You might have seen his work debuted at a benefit concert at Mulligan’s on the Blue or sported around town by one of his “fans.” The comfortable and fresh flavor of Noah’s designs expresses his innovative artistry with clothing that incorporates textures, colors and styles fitting to the unique Valley Isle.

He teamed up with business graduate Darren Sarno last year to move forward with the goal to build a successful company on the Valley Isle, while giving back to community.

Noah has been busy creating, and the clothing company’s first official release party is this Friday, May 29, at Voyage East in Ha‘iku at the Pauwela Cannery.

There will be a short fashion show for your viewing pleasure and a store set up in which guests may purchase the complete AMBC fall line.

The showcase will feature the artist’s latest work in men’s and women’s designs, and a guaranteed good time with such stellar, live entertainment as local acts Erin Smith and the Throwdowns, The Alliez and A Kettle Prime.

Pupu will be passed from 7 to 9 p.m., provided by the talented Chef Cameron Lewark of Spago. Munch on some onoclicious items, including spicy ahi poke in sesame-miso cones and Kobe beef lettuce cups with Indian spice and lentils. Enjoy some organic refreshments from Odwalla and more.

The first 50 people through the door will receive a free AMBC gift bag.

Noah and Darren are currently composing an online store and have plans to push the line on O‘ahu and Kaua‘i before hitting up the West Coast sometime this fall, focusing on surf and skate shops, along with boutiques and specialty clothing venues.

AMBC will use its brand name in the future to host a handful of parties to benefit a variety of Maui’s nonprofit organizations.

Come out and support a Maui company own that creates something special for a good cause. Doors open at 7 p.m.

Check out the photo gallery and catalog at



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